This short, sharp sentence tells you everything you need to know about Hassan Ishaq.
In an era of influencer boxing, where manufactured social media feuds can outshine the sport itself, the 22-year-old super-bantamweight from Slough has little interest in clout or cameras.
"I'm not used to the spotlight. I just love the sweet science of boxing," he tells BBC Sport.
Mastering the art of self-promotion will come in time but, for now, Ishaq is backed by a team determined to ensure his talent does not go unnoticed.
Frank Warren, a promoter who has navigated the shark-infested waters of British boxing for 45 years, is guiding Ishaq's first steps in the paid ranks. And in trainer Huzaifah Iqbal, he has a voice outside the ropes - a hype man, strategist and mentor rolled into one.
"Hassan's going to be pound-for-pound one of the world's best," says a beaming Iqbal.
"A multi-weight world champion like Manny Pacquiao, inshallah. One day, we'll have Michael Buffer introducing Hassan and listing all the belts in all the divisions."
Published By: Ajayi Oluwaseun Michael.
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